Google's algorithm makes high-quality well-researched content essential

Now more than ever, hiring a qualified and capable content producer is a MUST. Thankfully, Google's new formula for determining search rankings creamed the low-rent content farms. Before last week, low-quality content could be cheaply acquired, and the product could drive traffic, but it did nothing to keep viewers alive once they landed in your domain. Good writing, that is well-researched and authoritative - and above all useful - works tremendously to grow reputation and brand loyalty. And that equals profits.
Read about Google's new rules here:
http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html